Landing creation rules 

 

What is landing page:

  • Landing Is a separate page for a specific goal (FAQ, learning page, etc) all of them have 1 goal of the page
  • Each landing should have main CTA and secondary CTA's — button at the Header

 

Recommended landing structure:

  • Header block

  • Content blocks

  • Quotes, Operation Scheme, Special Offer or etc.

  • Have any Questions? (if applicable)

  • Easy Start / How Much will Integration With Site.pro Cost?

  • Integration Partners block (if partners/integrations are available)

  • Related Webinar Videos block

 

Header:

  • No specific headers in all Prices, FAQ, learning pages ,  
  • CTA on the header — needed in all pages, except when below is general information (e.g. prices, panels, FAQs)

  • H1 (clear value proposition);

  • 3–4 key benefit points for integrations (Shopify, WooCommerce, marketplaces, etc.);

  • Up to 1–2 supporting sentences for additional tools/features (MIP, Analytics, etc.);

  • Supporting visual/illustration.

Until Launch:

  • Check the last 20 tickets and if the landing answers users questions

  • Test it with 2+ potential users for 30-60sec. Ask questions how they understood the content
  • Ask the landing expert what is most important and then show the landing
  • Landing content must match the main keyword(s)
  • Landing must meet common SEO standards: correct title, completed description where alt tags and title are required
  • The landing must be reachable in the menu or other pages

 

Texts:

 

Responsibilities:

  • All landing elements must match the style of the website (non-standard elements are not allowed)