Landing creation rules 

 

What is landing page:

  • Landing Is a separate page for a specific goal (FAQ, learning page, etc) all of them have 1 goal of the page
  • Each landing should have main CTA and secondary CTA's — button at the Header

 

Recommended landing structure:

  •  

 

Header:

  • No specific headers in all Prices, FAQ, learning pages ,  
  • CTA on the header — needed in all pages, except when below is general information (e.g. prices, panels, FAQs)
     

Until Launch:

  • Check the last 20 tickets and if the landing answers users questions

  • Test it with 2+ potential users for 30-60sec. Ask questions how they understood the content
  • Ask the landing expert what is most important and then show the landing
  • Landing content must match the main keyword(s)
  • Landing must meet common SEO standards: correct title, completed description where alt tags and title are required
  • The landing must be reachable in the menu or other pages

 

Texts:

 

Responsibilities:

  • All landing elements must match the style of the website (non-standard elements are not allowed)