Blocks for Landing Rules

These blocks are used as a part of landing pages

 

Quotes:  

  • Each quite should contain: avatar (picture), full name (URL to socials: LinkedIn, or etc.), job position, company location;

  • Resource: article or page, company logo (what's available with URL)

 

Landing text blocks:

  • One block — one complete idea;
  • Standard integrations (Shopify, WooCommerce, etc.): use H1 + 3–4 benefit points;

  • Additional tools (MIP, DI, Analytics, etc.): use H1 + max 1–2 sentences;

  • First block after header is always white, text aligned to the left.

  • Each  block has an introduction of 12 sentences;

  • Landing page blocks may include CTA buttons.

  • Not more than 2 same blocks in a row (rotate the backgrounds and the image position, if same blocks follow each other);

  • Text should take 50-70% of the block composition (example below)